Organisation Profile
We are a globally-minded organisation with operations in the UAE, Australia, United Kingdom and India.
Background
Our global growth story began in 2007.
Culture
Modern where it counts; traditional where it matters.
Philanthropy
At our core lies an inherent desire to reduce sadness and deprivation, and increase global happiness and prosperity.
Philosophy
Brighter things. Our dedicated approach to achieving our philanthropic goals begins with delivering end-to-end services that deserve your support.
Future direction
From sweet beginnings to a global growth strategy.

Our passion for what we do only strengthens when we talk about Initiatives, the charitable arm of Desinex. Take a look at the top right hand corner of this page at what we refer to as the 'Heart of Desinex' - the official logo of Desinex Initiatives. It serves us a reminder at every turn that what we do here, right now, can change lives.
We work with our staff, partners and associates at every opportunity to further our vision for a better world, many of whom offer their time, support and services at no cost. We develop dedicated projects to raise money for good causes in the form of live music events and other non-profit ventures. And, in keeping with our core philanthropic values, we donate a flat percentage of our profits, across the entire group, to good causes.
Support for Initiatives continues to grow and we look forward to sharing more information with you soon.